INSPIRED is a collaborative project across the first six countries to adopt government-endorsed endgame goals for smoking: Aotearoa New Zealand, Canada, Finland, Ireland, Scotland, and Sweden.

We analysed tweets supporting “World Vape Day”; we identified four key supporting arguments; found substantial criticism of those viewed as opposing ENDS, and noted frequent reliance on personal testimonials and rights based arguments.

We explored how young people aged 17 to 18 perceived the Smokefree generation proposal. A large majority supported this policy and viewed it as protecting them from harms of addiction they had seen affect others.

Miriama Matagi Tomasi (Ama) conducted talanoa with 16 young Pacific people to probe their knowledge, observations and experiences of tobacco supply. The sample of mainly non-smokers viewed smoking negatively, though recognised its role in reducing stress.

The study investigated how people who smoke negotiated new identity positions and the practices they retained, created or relinquished as they began vaping.

This five-year research programme comprises three whenu that collectively aim to reduce smoking disparities by accelerating progress towards a Smokefree Aotearoa.

This project examines how tailored RYO pictorial warnings and efficacy messages, developed using insights from whānau interviews, influence cessation-related beliefs and choices among people who use RYO tobacco.

EASE is Aotearoa’s International Tobacco Control (ITC) project, a health study which aims to support Aotearoa New Zealand’s Smokefree 2025 goal.