In-depth interviews probing how people with fewer material resources viewed tobacco endgame policies found they supported denicotinisation and enhanced cessation support, but often relied on industry framing to assert smoking as a “choice”.

Te Ara Auahi Kore (TAKe) is a series of studies that provide much needed high quality evidence for addressing smoking disparities between Māori and non-Māori.

The study investigated how people who smoke negotiated new identity positions and the practices they retained, created or relinquished as they began vaping.

This five-year research programme comprises three whenu that collectively aim to reduce smoking disparities by accelerating progress towards a Smokefree Aotearoa.

EASE is Aotearoa’s International Tobacco Control (ITC) project, a health study which aims to support Aotearoa New Zealand’s Smokefree 2025 goal.