A new study has found preliminary evidence that plain packaging and enhanced pictorial warnings on cigarette packs introduced in 2018 reduced tobacco brand awareness and salience and misperceptions about tobacco brand harmfulness among 14-15 year olds in Aotearoa.
Vaping among adolescents and young people increased markedly over the last 6-7 years with around one in ten 14-15 year olds and over one in five 18-24 year olds vaping daily by 2022.